Our STORY

Chef Robert
Chef Created 6-Layer Baked Bar
Variety of Delicious Flavors
Chef Robert Irvine's FITCRUNCH® makes getting your protein more enjoyable than ever before. Satisfy your cravings with a variety of delicious products from world-renowned chef and FITCRUNCH® owner Robert Irvine.
Peanut Butter & Jelly
Milk & Cookies
Chocolate Chip Crunch
Award Winning Taste
Robert Irvine with Award Statue
The FITCRUNCH Peanut Butter & Jelly bar won the 2019 STACK3D News "Best Tasting Product" award at the Arnold Classic Sports Festival in Columbus, OH
Best New Product 2017
2017 Convenience Store News Winner - Birthday Cake Bar
Best New Product 2015
2015 Convenience Store News Winner - FITCRUNCH Bars
Supplement Award 2016
2016 Best Protein Bar Nominee - FITCRUNCH Bars
Supplement Award 2017
2017 Best Protein Bar Nominee FITCRUNCH Bars
Protein Powder Meets Tasty Creations
Our protein powders not only make amazing shakes, but also have the versatility to be used in a variety of different recipes. You're getting delicious high protein, no matter which way you mix it.
Cookies & Cream
Pumpkin Pie
Chocolate Deluxe
Peanut Butter
Image Only Banner
Chocolate Waffles
Cookie Balls
Pretzels and Apples
Banner Image 2
Banner Image 3